Digital Marketing is everything involving the promoting and advertising of products, services, and brands through the use of online platforms or digital technologies over the internet. Following up with multiple different things:
1. Search Engine Optimization (SEO): Creating content that ranks higher on search engines, such as Google.
2. Content Marketing: Creating and sharing valuable contents like blogs, videos, and social media posts, thereby attracting and converting audience members into customers.
3. Social Media Marketing: Using social networking services like Facebook, Instagram, Twitter, LinkedIn, and many more in promoting, interacting with, and creating brand awareness of your product, service, or campaign.
4. Email Marketing: The act of sending messages to a selected group of people by means of emails, in order to follow up with potential customers, advertise, or update others about your business.
5. Pay-Per-Click (PPC) Advertising: Paid ads, such as your Google Ads or Facebook Ads, where a business pays when a user clicks on the advertisement.
6. Affiliate Marketing: Allowing your affiliates to drive traffic to your business’s products and paying them a commission on each sale made through that referral.
7. Influencer Marketing: Working with specific influencers to get their audience to hear about your products or services and hence boost your brand’s credibility.
8. Public Relations (PR): Managing online reputation of a brand through the media, blogs, or the partnerships with influencers.
9. Video Marketing:The use of video platforms such as YouTube to create advertising material.
Importance of Digital Marketing
It is important to note that digital marketing will continue to become increasingly paramount in the current business space for the following reasons:
1. Greater Reach: Businesses reach out globally 24/7. Digital marketing allows including targeted demographic marketing into the “scaling up.”
2. -Effective: It is indeed a mini-gene as compared to older marketing methods: TV or print ads.
